Trilix AI
Free tool

Missed Call Calculator

Enter your call volume, miss rate, and average ticket to see what unanswered calls cost each month. Defaults use published automotive benchmarks, so change any field to match your stores.

Your stores

Sets the starting average ticket.

How many stores take calls?

Check your phone carrier or VoIP call log.

%

Calls that ring out, hit voicemail or hang up on hold. Auto service runs up to 21%; healthy is 10% or less (Marchex).

%

Share of all answered calls that turn into a visit. Invoca: 53% of answered automotive calls are leads and 45% of those convert, so about 24%. Use up to 45% if you’ve removed vendor and spam calls.

$

Pull this from your POS daily summary.

26 = six days a week.

Advanced options

Some missed callers call back or drive in. AutoLeap reports 85% don't call back.

Enter your own visits per customer per year to see what each lost first visit is worth.

You're losing about

$4,992 a month

$59,904 a year across 1 store, to missed calls.

Missed calls per day, per store
8
Lost cars per month, all stores
49.9
Recoverable at a 10% miss rate
$2,496/mo

Monthly loss at different miss rates

  • Your miss rate (20%)$4,992
  • Healthy benchmark (10%)$2,496
  • Best in class (5%)$1,248
How we calculated this
  1. Missed calls per day: 40 × 20% = 8
  2. Lost cars per day: 8 × 24% = 1.9
  3. Lost revenue per day: 1.9 × $100 = $192
  4. Per month, one store: $192 × 26 days = $4,992
  5. All stores: $4,992 × 1 = $4,992 a month, × 12 = $59,904 a year

Want the real number?

We'll pull your call logs and show where the misses happen, store by store.

Book a call
Lost to missed calls$4,992/mo

Benchmarks from Marchex, Invoca, NOLN and AutoLeap. Invoca’s data covers all of automotive (OEMs, dealers, parts retailers and service centers), not quick lubes alone. AutoLeap figures are vendor-reported. Results are an estimate, not a guarantee.

How the formula works

Monthly lost revenue = calls per day × miss rate × booking rate × average ticket × open days, then multiplied by your number of stores. The yearly figure is the monthly figure × 12.

The “recoverable” number compares your miss rate with 10%, the level Marchex calls healthy for automotive service. The math counts one ticket per lost caller, so it leaves out repeat visits and upsells. Turn on the callback adjustment if many of your missed callers ring back.

For the full walkthrough, benchmarks and a one-week test to measure your real miss rate, read how much missed calls cost a quick lube or tire shop.

Stop missing the calls